How We Took 1 Dead Funnel, Implemented KISS, And Turned It Into A $30k Per Month Powerhouse Almost Overnight…
Hey, my name is Swayam Dhawan, and I recently had a client, showing how he was able to take one of his marketing funnels that was working so poorly, he literally was about to shut off the e-com business, and walk away from it forever…
But, in almost a moment of desperation, he decided to try something crazy – and within 30 days, this funnel had done over $15k in sales…
Within 60 days over $50k…
And within90 days, they passed the $70k a month mark!
I thought this case study was really cool, and that you’d probably like it a lot, so I got permission to post this case study here for you to read. I hope you enjoy!
CASESTUDY: How We Took 1 Dead Funnel, IMPLEMENTED KISS, And Turned It Into A $70k Per Month Powerhouse Almost Overnight…
How it’s all started?
Earlier this year, he almost walked away from a sales funnel he had spent over 18 months trying to perfect, but he just couldn’t make profitable.
He was selling CUSTOM PRODUCTS like T-Shirts, Mugs, Hoodies and Beauty/Fashion products. He had invented, and while the website was creating customers, it was doing it at a loss.
Yes, for every $100 they put into ads, they were getting back about $40.
Not a good way to run a business long term.
They had tested and tried a LOT of things (facebook video ads, dynamic ads, google ads, Instagram ads, clickfunnels –but still no luck)…
Yet for some reason, they couldn’t turn the corner on this one.
Conversions were good… cash flow was bad.
“Depending on the traffic source, they were spending average about $20 to acquire a customer.”
So, the key issues were
– To acquire new leads by Minimizing ad spend.
– To Minimize the re-targeting cost
– To increase the conversion rate
– To increase the cart value or AOV
– Minimize the customer support representatives task.
“You made things complicated, let’s implement KISS” we said…
So what was it?
“KISS” stands for Keep it Stupid Simple. Sometimes the task we wants to perform in our businesses are super simple, but mind makes it complicated.
our client made the sales funnel but not properly, everything was their in funnel ads, landing pages, one page checkout, up-sell, cross-sell, down-sell, retargeting everything.
But still was struggling to become profitable in their e-commerce business.
I always said to my employees, Things are not complicated, Mind Makes.
- Adding more upsells…
- Implement Messenger Chatbot Funnel
- Adding exit pops…
- And more…
So let me tell you the status before starting project:-
– We already had a brand with some customer base.
– We had a little social media followers on Facebook & Instagram.
– The store UI/UX was well built on the Shopify Platform.
– Product selection was not good
– Funnels were completely broken
– No direct contact with the customers
– Almost 0 reaches since facebook algorithm barely show businesses posts
We were ready to take this client to Implement the KISS and start the counter of Shopify orders section.
So what we decided for the task was, to drive sales non-stop as well as implement the kiss strategy in that time period.
Tools we used
– Google Sheets
– Stripe, Paypal (Payment Gateway)
Are you ready to explore the strategy? Here we go…
Step 1:- Build e-Commerce Chatbot for Facebook Messenger
Instantly after starting working on this project we stop each and every ads on each platform i.e. facebook, Instagram, Google etc.
and started working on developing a facebook messenger chatbot, Why?
Becuase the issue was if we run ads on facebook without messenger marketing it might be possible to get some orders or acquire new customers but that’s not we were aiming for.
Getting orders was ok, but what about those traffic which we acquired and they didn’t posted an order.
To retarget those visitors we need to run ads again and again, that was the issue we need to fix.
and most importantly it’s not our company style to spend money again and again to sell everytime, it’s not the kind of marketing I must say in 2019.
Marketing is, you spend one time and almost 50% of your total revenue is coming without spening dollars on ads.
That’s how we work like.
Here comes messenger marketing in role, something like email marketing but 1000% better than that, if done right.
So we develop a facebook messenger chatbot funnel to giveaway a 100% free product (No Product cost + no Shipping Cost) and decided to target the previous 1000 customers.
We sent them SMS and Email which includes Messenger Ref URL growth tool (available on manychat) twice in a day up to 3 days.
We acquired around 400+ subscribers on messenger after 3 days with 0 ad spend. who had shown their interest on giveaway and joined.
P.S. – If you do not have previous customer base or you are just starting, use facebook ads with objective messages or messenger marketing and try to acquire minimum 300 subscribers via ads, niche groups, Instagram or whatever place your audience exists.
NOTE:- Use keywords based trigger for facebook ads rather than JSON to avoid any kind of issue which generally occurs with JSON.
In this giveaway once user clicks on the I’M IN button inside messenger, it adds the tag to the user “Joined Giveaway”.
After that it gets automatically subscribed to the sequence funnel which will declare the winner after 5 days of entering in giveaway.
Step 2:- We needed more & more traffic on messenger
While implementing KISS startegy, it was important to drive huge traffic on messenger.
We used only ref growth tool, since Instagram works great for e-commerce industry, we used Instagram stories along with ref url, in which visitor just need to swipe up the stories and that’s it they become subscriber.
However we spent only $100 on this task and acquired something around 150 subscribers for giveaway.
But it was not a game changer, we just did this to acquire some new hot leads for giveaway campaign.
Game Changes Here….
Using messenger marketing skills, we had developed refer & win giveaway funnel, and it appears in the picture just after the user gets the message that he/she is successfully entered to giveaway.
after that message, user gets another message which is actully a way of bribing them. To win their chances of giveaway they must share the giveaway card message with atleast 3 of their friends.
But that’s just not the case minimum limit is 3 and they can share cards with more friends if they want to.
After 24 hours we had also sent them a message that they have shared with N number of friedns and they must share with some more friends to win giveaway.
We implement the tracking system by using manychat messenger chatbot development tricks.
We did this activity for alternate days, day 2nd after entering the giveaway and day 4th just to reminder them to share to win the giveaway, whose winnes is going to be declare after 24 hours.
How it changed the game?
We had total 850+ subscriber before running the giveaway funnel. After 24 hours, 634 people shown their interest on giveaway and joined.
Among of that 634 people, 350+ people shared the card with their friends which helped us to acquire around 1500+ subscribers in just 24 hours without any ad spend.
So now we had around 2000+ subscribers, just double of the number of customers which the client had acquired in 18 months.
and the good part was we acquired their email id, mobile number and facebook id. Which we may use for creating custom audience & lookalike audience on facebook ads.
also to target these 2000+ subscribers we just didn’t required any kind of ads in future. (untill we are doing it right).
Issues we fixed so far:-
– Customer acquisition cost gone from $20 to $0
– We’ll not have to spend again on ads
– Retargeting cost gone null
let’s move to the next step..
Step 3:- Time to make the Shopify order section counter ON
So just after the 5 days, the day had arrived where we need to declare the winner. We did it, everyone on the list won.
What Swayam? Are you ok, how everyone can win?
Yes you read it right. Everyone on the list won the runnerup prize, we broadcast message to all the people who has the tag “JOINED GIVEAWAY”.
The message was like this…
“Hey [first name], congratulations you have won the runnerup prize of the giveaway, We have added $15 credit to shop at our store, meaning you will get flat $15 off on shopping of $50 or more. COUPON: URABN15”.
Tap the button below to use this coupon.
Result:- We got around 315+ orders worth around $15K some people also added upsells in their cart.
Also we choosed the one person from our analytics who shared the giveaway card with 30 friends.
It helped us to gain people trust, which is very important for any business. We posted the video testimonial of the customers on our social media accounts.
Another issue fixed
– Conversion rate was around 10%
Step 4:- Inside Messenger Purchase Enabled
We were not going to stop at this stage. We made a test by using messenger chatbot deveopment skills on manychat.
We allowed inside messenger purchase, allowed people to explore products inside messenger, allow them to add products in their cart.
Coupon distribution and redemption inside messenger and retargeting sequence has complely changed the game.
After 60 days we were making around $50K on profit.
We started using clickfunnels to sell some unique niche products related to health. Integrated Messenger funnels on clickfunnels and shopify.
Why we seperated the products rather than selling on store because we wanted to build up multiple income options for client.
Since we had the highest number of customers interested on health niche we seperated them from main store and started providing white label products under client’s brand name.
Issues Fixed at this stage
– Minimized the retargeting cost
– Make the customers engaged with the brand
– Cart Value or AOV increased with upsells and direct in-messenger purchase.
What we done with messenger chatbot, why it was different?
Anyone can build up messenger chatbot, but the chatbot which may help you to drive revenue is the task we perform.
Key points of the chatbot we used:-
– 100+ Keywords Integration to make bot interaction with humans. (after testing 100 bots we made this list ) – Clone Free Keywords Cheetsheet
– Startegy behind the use of Main menu
– Wheel of Fortune funnel
– Refer & giveaway funnel
– Coupon Distribution & redemption funnel
– Segmentize users according to their interest in products collection.
– Followup sequence ( Too much care needed to avoid spamming)
– Order Tracking inside messenger
– Order confirmation & upsell inside messenger
After we had everything in place, we turned the traffic back on.
Do you know what that means? We needed to boost the sales so we started running facebook ads by using custom audiences.
$1 in… $2 back out!
That’s the formula for a winner!
Now all we had to do, was add more traffic, and watch how fast we could scale this offer.
And the results were awesome.
Within a month, we passed $50k in sales.
Within 2 months, over $100k.
And by month #3, less than 90 days after making those changes, we had passed the $100k a month mark!
So, next time you start to build a funnel (or you’re trying to fix a dead funnel) – remember these two metrics:
1st – Do not make it over complicated
2nd – Understand your target audience first, create a plan accordingly and use messenge chatbots to minimize ad cost
If you can get those 2 numbers right, everything else will take care of itself.
P.S. – We do not know for how much time this flow funnel is available for such a low cost. If you are watching this page, meaning offer is live now but soon it will disappear.